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About us

Please click on the introduction video below to learn more about OBIA Naturals.
Company Origins
"Natural Ingredients for Natural Products" is the focus of OBIA Naturals. The mission of OBIA Naturals is to produce pH balanced, non-toxic, herbal-based natural hair and body care products for women and men. Our eco-friendly line of hair care products work in all hair textures and this is attributed to the fact that our products are science-based. The products are pH balanced for naturally curly hair, but they also work in transitioning and/or relaxed hair textures. Our brand strives to serve customers who not only care about the way their hair looks and feels, but also about the knowledge of hair maintenance and hair management.
What separates OBIA Naturals from other companies is that the founder and formulator, Obia Ewah, is a trained chemist. Obia has bachelor degrees in both Chemistry and Biology, as well as a master's degree in Public Health. Obia is also a member of the Society of Cosmetic Chemists and attends seminars and meetings regularly, always seeking new information to help our customers achieve healthy hair. During her third year of medical school, Obia got sick and as a result she became extremely cautious about the foods and products she allowed into her body. Obia decided to go natural and improve her health. When she did the "big chop" in 2010, Obia couldn't find any hair products that could both tame her thick hair and health-conscious ingredients. Obia began tinkering with her own formulations for hair products as a hobby. To her surprise, the concoctions that Obia originally created for her hair alone, worked great for others also! Obia joined forces with her younger brother, Omini Ewah, and began developing and shaping the OBIA brand and message. Friends began to ask for and purchase Obia's formulations and that is how OBIA Naturals was started. The company officially launched in 2012.
It's rare to find that the scientist formulating the products also uses the products! With a strong base of scientific knowledge, Obia is very particular about the ingredients that she uses to formulate OBIA Naturals. Our products do not contain any toxins or carcinogens. Not only is the entire OBIA Naturals line of products vegan, our products also do not contain: mineral oil, sulfates, petroleum, artificial colors, drying alcohols, silicone, or gluten. All preservatives used are free from parabens and formaldehyde, and our fragrances are pthalate free. OBIA Naturals promotes recycling and our products are cruelty-free. We are a proud partner of the "Campaign for Safe Cosmetics".
The OBIA Naturals product line continues to grow in order to address our customers' needs and concerns. We invite you to join us on this journey and choose high-quality products that are formulated with your health in mind!
Please click on Obia's natural hair journey video below to learn more about our founder and formulating chemist Obia Ewah.
Obia (pronounced "oh-bee-yah") means first daughter in the Lokaa language, our founders native tongue. Obia is from the Yakurr people of Nigeria, located in Cross River State. And yes, she is the first daughter of her family!
Brother & Sister Duo - Omini (left) & Obia (right)
Omini Ewah (Co-Founder, President)
Omini Ewah, RN BSN, is the Co-Founder and President of OBIA Naturals. The younger brother of Founder and CEO, Obia Ewah, Omini has been a part of the OBIA Naturals team from the very beginning. Initially taking a cue from their father, Omini decided to "pitch in" and help his big sister explore the entrepreneurial opportunity of starting a business, putting his career as a Registered Nurse, on hold. Omini continues to work diligently on expanding the reach and message of the brand, instituting marketing and promotional campaigns (#AskOBIA, 10in10, etc.), in addition to managing personnel and manufacturing/warehousing functions.
Omini graduated from Texas Woman's University in 2011 with a Bachelor's Degree in Nursing. While on campus, Omini helped charter the university's first fraternity, a chapter of Phi Beta Sigma Fraternity, Inc. Omini Ewah supplies OBIA Naturals with dynamic leadership, an attention-to-detail presence, and guides the overall company direction and message.