Press

Fourteen years of clean, pH-balanced haircare — and the features that told the story along the way. From Forbes to Essence to Amazon's national spotlight, here's where you may have seen us.

Featured Press

FORBESDiane von Furstenberg launches first-of-its-kind initiative with Amazon for Women's History Month.READ THE FEATURE → ESSENCENamed #21 among 40 founders of Black-owned haircare brands you should know.READ THE FEATURE → ALLUREFeatured among Black-owned, cruelty-free, and vegan beauty brands.READ THE FEATURE → BUSINESS INSIDERAmazon's best women small-business owners share their keys to success.READ THE FEATURE → BUZZFEEDThe BuzzFeed 5-Day Natural Hair Challenge for super-moisturized curls.READ THE FEATURE → SELFFeatured among the best natural hair products.READ THE FEATURE → BYRDIEBlack beauty founders interview series.READ THE FEATURE → REFINERY29Issa Rae's hair on Insecure Season 4 — the products behind the looks.READ THE FEATURE → THE ZOE REPORTFeatured in The Zoe Report's style coverage.READ THE FEATURE → VEGNEWSBlack women-owned vegan beauty brands to shop.READ THE FEATURE → BEAUTY INDEPENDENT100 Black-owned indie beauty businesses to buy from right now.READ THE FEATURE → THE NEWSETTEDream Job: Obia Ewah, founder and formulating chemist of OBIA Naturals.READ THE FEATURE → BELLA NAIJAThe Kinky Apothecary's Nigerian Natural Hair & Beauty Show.READ THE FEATURE → GLITTERInterview: Bri Hall on what needs to change in the beauty industry.READ THE FEATURE → JETFour Black-owned natural hair brands to add to your routine.READ THE FEATURE →

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