I Was Supposed to Be a Doctor. Then I Cut My Hair Off. | Ask Obia, Episode 0

I was supposed to be a doctor. Then I cut my hair off, went home, and started mixing. This is the whole story, animated, in 3½ minutes.

I'm Obia Ewah: cosmetic chemist, founder and CEO of OBIA Naturals, and the kid from a village in Nigeria who runs the tanks now. This short film is Episode 0 of Ask Obia, a new series where I show you the ingredients, the chemistry, the wins, and the “well, that didn't work.”

Ask me anything. Seriously.

Hair, skin, ingredients, “why does my conditioner do that,” how I built the business, what didn't work. Drop your question in the YouTube comments, or tag #AskObia on Instagram or TikTok. The most-asked questions become episodes.

Next up: Episode 1

Protein vs. protein-free: why some curls love it and some fall apart.

Everything I make is vegan, pH balanced, and free of sulfates, parabens, mineral oil and drying alcohols. Made in my own manufacturing space in Dallas, Texas. Meet the formulas →