OBIA hair care is eleven vegan products for curly and coily hair, and each one has a single job: cleanse, condition, moisturize, style or seal.
How to choose: build your wash day in that order. Cleanse with a shampoo bar. Condition with the Babassu Deep Conditioner (protein-free) or the Babassu Hair Therapy Mask (plant protein). Moisturize with Curl Moisture Cream (light) or Sweet Almond Heavy Cream (rich). Style with Curl Enhancing Custard or Twist Whip Butter, and seal with Argan Rose Hair Oil.
Would rather not build it yourself? Our bundles are complete routines by hair type, porosity and style.
