OBIA Naturals Curl Enhancing Custard, a curl gel alternative, 12 oz jar with grapes, olives, argan nuts and an oil splash
Curl Enhancing Custard ingredient graphic, Three Oils to Seal in Shine: grapeseed, argan and olive oil with their roles
Curl Enhancing Custard product video, opening on golden oil droplets bursting against a warm background
Curl Enhancing Custard graphic Visible Definition for Natural Hair, back-of-head curls before styling and after a wash and go
Woman with defined curls smiling at a bathroom mirror, Curl Enhancing Custard on the counter, Your New Wash and Go Staple
Curl Enhancing Custard graphic Weightless Hold for Every Curl Type, long curly hair before styling and after a wash and go
Curl Enhancing Custard graphic Glossy Definition for Textured Hair, a woman&
Close-up swatch of white Curl Enhancing Custard with a vanilla pod, headline A Lightweight Custard for Heavy Hydration
Curly hair gel alternative: Curl Enhancing Custard jar with a line-art strand, headline Formulated for Your Natural pH
Curl Enhancing Custard jar with aloe leaf and grapes on green, headline Deep Moisture Without the Crunch, alcohol-free

Curl Enhancing Custard

Defining Curl Gel for Curly Hair

Regular price$ 19.99
/
Shipping calculated at checkout.
  • Alcohol-free, so definition comes without the crunch
  • Argan and grape seed oils lock in shine, not stiffness
  • Rakes or shingles in for wash-and-gos, coils and edges

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Curl Enhancing Custard is an alcohol-free curl gel for 3A–4C curls and coils that defines wash-and-gos with a soft, flexible hold and no crunch. Carbomer sets the curl clump, and argan, olive and grape seed oils keep the finish shiny instead of stiff.

What this curl gel does

  • Definition: clumps curls and coils into defined ringlets when you rake or shingle it through.
  • Hold: soft and flexible. It holds the pattern without a hard cast.
  • Crunch: none. It's alcohol-free, and the oils keep the gel film flexible as it dries.
  • Humidity: it contains glycerin, a humectant that pulls water from the air. That keeps curls hydrated on normal days; on high-humidity days, expect a little extra volume.
  • Protein: it contains hydrolyzed wheat protein, so it isn't a pick for protein-sensitive hair.

Curl custard or curl defining gel? A custard is a gel with oils folded in — creamier going on, softer when dry. On 4C coils it works as an alcohol-free hair gel for wash-and-gos.

What's inside, and why it works

  • Carbomer + xanthan gum — gel-formers. Carbomer thickens water into a gel that dries to a flexible film holding each curl's shape, and xanthan gum, a plant gum, adds body.
  • Hydrolyzed wheat protein — small protein fragments that bind to the strand and add body to the curl.
  • Argan, olive + grape seed oils — soften the gel film and add shine; glycerin keeps curls hydrated under the hold.

How to use for a wash-and-go

  1. Detangle with Babassu Detangling Conditioner and rinse. Leave hair soaking wet.
  2. Smooth Curl Moisture Cream through as your leave-in.
  3. Rake or shingle a generous amount of Custard through small sections.
  4. Air-dry or diffuse, hands off until fully dry. Touching wet curls is what invites frizz.

What to expect

Definition shows as it dries — judge it dry, not wet. Naturally Curly's Editors' Choice Awards voted it Best Styling Cream for Type 3 hair.

Size: 12 oz / 340 g.

FREE FROM: mineral oil, petroleum, sulfates, parabens. Vegan and cruelty-free. pH-balanced at 4.5–5.5 — the slightly acidic range where the cuticle lies flat.

Full ingredients

Purified Water (Aqua), Olea Europaea (Olive) Oil, Vitis vinifera (Grape Seed) Oil, Argania Spinosa (Argan) Oil, Carbomer, Hydrolyzed Wheat Protein, Vegetable Glycerin, Gluconolactone and Sodium Benzoate, Xanthan Gum, Phthalate-Free Fragrance (Parfum).

FREE standard shipping on U.S. orders of $50 or more. Under $50, standard shipping is a $7 flat rate. Afterpay is available at checkout if you'd like to split your payment into four interest-free installments.

All sales are final. If your order arrives damaged, email info@obianaturals.com within 5 business days and we'll make it right.

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.

Formulated the OBIA way

pH-balanced, on purpose

Hair sits naturally around pH 4.5–5.5 — the range where the cuticle lies flat. Every water-based OBIA formula is set in that range, so moisture absorbs into the strand instead of sitting on top.

Ingredients that earn their spot

Babassu, Shea, Argan, Neem — chosen for what they do, named right on the label. Sulfate-free cleansing that lifts buildup without stripping; conditioners that restore elasticity, with protein-free options for protein-sensitive hair.

FREE U.S. shipping at $50

Standard shipping is a $7 flat rate below that — we'd rather tell you here than surprise you at checkout. Afterpay available on every order.

  • 5 stars: 97 (88%)
  • 4 stars: 9 (8%)
  • 3 stars: 2 (2%)
  • 2 stars: 0 (0%)
  • 1 star: 2 (2%)
L
Lisa

Very smooth, fresh scent, and non greasy, it's also thick.

S
Sandra P.
I love this custard.

Very light and creamy texture. Smells really good. Made my hair natural hair soft.

A
Ashley M.
Amazing and hydrating

Amazing and hydrating

D
Daniel

Order never arrived! They don't respond to emails. There's no customer service phone #. Beware! They ripped me off for $22 and now I have to have my cc company dispute the transaction. Horrible experience!

J
Judy M.
Great Product

I've been natural since 2011, I finally find products that work well on my hair. The best curling custard, it defines your hair and keeps it moist.

J
Jane S.
Curl Enhancing Custard

I used the curl enhancing custard for the first time last week. It made my curls pop w/o a cast and no flakes. It is quite impressive. I had been using another brand’s curl custard but always had to mix a oil with it to keep it from drying my hair. My hair for the first time is still moist after 5 days and has some curls. I am very happy with the results. My type 4 hair was looking for a great custard and NOW has one. Thank you so much for this product. I used your leave in under the custard and the two performed a perfect marriage.

N
Nora B.
Moisturizing

Great product. My hair was moisturized for days.

C
CHASSIDY J.
Great

Great

S
Santosha P.
The Curl Custard works great!

I love this product. It works well to define my curls and does not dry my hair out.

k
kasharrol s.
I have used this product

I have used this product for over five years...love it!

J
Jackie C.
My favorite

This curl custard is the best product for my curls! I barely touch my hair with it and it just melts right in and instantly curls my 3B hair. This is a keeper

A
Angela S.
Its the Best!

I have been using this product for the last 5 years and nothing beats it!

J
Jennifer W.
OMG!!!! LOVE IT!!!!!

OMG!!!! LOVE IT!!!!!

M
Mylene M.
Fabuloso!!

Deja el cabello con brillo y la definición es duradera. Además tiene un rico olor a dulce. Me encantó!!!

K
Kenesha H.
The VERY BEST Wash n Go Styler

I've been natural for 5 years now and have tried too many custards, gels and what nots...Shea Moisture, Eco Styler, Ouidad, Deva Curl, Aunt Jackie's, Curlmixx, you name it I've probably tried it. Obia is the best hands down!!! These best wash & gos! It easily absorbs, MOISTURIZES, holds up through gym days, gives shine, and doesn't flake. Shipping is always fast (there's a bonus item usually included with my order too)! I LOVE THIS COMPANY AND IT'S PRODUCTS. If you haven't tried it you're missing out!

T
Tiffany W.
amazed by how my hair

amazed by how my hair looks

D
Deborah K.
Performs well and I am

Performs well and I am satisfied

K
Karen L.
Great

Great

T
Tracy

The best curling custard

D
Diane

Love this custard. Curls are moisturized and soft.

C
Claron S.
Loving how this custard keeps

Loving how this custard keeps my curls in tact and soft!

J
Janquin B.
Good stuff!

I really liked this enhancing cream. It made my coils soft and bouncy. Will purchase again!

F
Felicia R.
Sooooo good! :)

I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.

F
Felicia R.
Sooooo good! :)

I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.

T
Tishonna D.
Love love love

Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair

T
Tishonna D.
Love love love

Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair

M
Meg
Possible holy freaking grail

Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.

M
Meg
Possible holy freaking grail

Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.

E
Elysia-ari B.
Totally Recommend for 4B hair!

Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.

It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.

E
Elysia-ari B.
Totally Recommend for 4B hair!

Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.

It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.

A
Anisa R.
Shine. Definition. Moisture.

This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.

A
Anisa R.
Shine. Definition. Moisture.

This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.

T
TW
The best!!

I use this for wash n gos as well as twist outs. It’s very moisturizing...it works well with the heavy cream as well as the twisting butter. This is my favorite line.

Curl questions, answered

No — the formula is alcohol-free, so you get definition without the cast or crunch. The finish is soft, defined coils with shine.

On damp or wet hair, smooth a generous amount between your palms and rake or shingle it through small sections. Then air-dry, diffuse, or set it in the style you want.

Yes — Hydrolyzed Wheat Protein is one of its hero ingredients, alongside Argan, Olive, and Grape Seed oils. Worth knowing if you're protein-sensitive.

Finger coils, twist-outs, and laid edges. For polished edges, apply a small amount and tie it down with a silk scarf for several minutes.

The Custard is the styler — it sets and defines. Curl Moisture Cream is the leave-in moisturizer. Layer the Cream first, then the Custard on top, for a sleek wash-and-go.

Three steps: cleanse, deep condition, style. A sulfate-free cleanser lifts buildup without stripping the oils your curls need, a deep conditioner restores moisture and elasticity, and styling on soaking-wet hair locks that moisture in. Start there, then add a leave-in or refresher spray as your hair asks for it.

Subscribe & Save is available on our single products. Choose "Subscribe & Save 15%" above the Add to Cart button and your product ships automatically every month, with 15% off every delivery. Skip a delivery or cancel anytime from your account, no phone calls required. Free U.S. shipping still kicks in at $50+.

Yes — every formula is plant-based and cruelty-free. We name each hero ingredient (Babassu, Shea, Argan, Neem) right on the label so you know exactly what's doing the work.

Hair is naturally around pH 4.5–5.5 — the range where the cuticle lies flat. Our water-based formulas (conditioners, leave-ins, stylers and sprays) are made in that range, so moisture absorbs into the strand instead of sitting on top, which means softer curls that hold their pattern with less frizz. Oils have no pH at all, because pH only exists in water.

U.S. orders of $50+ ship FREE; below that, standard shipping is a $7 flat rate. All sales are final — but if your order arrives damaged, email info@obianaturals.com within 5 business days and we'll make it right.


Recently viewed

  • 5 stars: 97 (88%)
  • 4 stars: 9 (8%)
  • 3 stars: 2 (2%)
  • 2 stars: 0 (0%)
  • 1 star: 2 (2%)
L
Lisa

Very smooth, fresh scent, and non greasy, it's also thick.

S
Sandra P.
I love this custard.

Very light and creamy texture. Smells really good. Made my hair natural hair soft.

A
Ashley M.
Amazing and hydrating

Amazing and hydrating

D
Daniel

Order never arrived! They don't respond to emails. There's no customer service phone #. Beware! They ripped me off for $22 and now I have to have my cc company dispute the transaction. Horrible experience!

J
Judy M.
Great Product

I've been natural since 2011, I finally find products that work well on my hair. The best curling custard, it defines your hair and keeps it moist.

J
Jane S.
Curl Enhancing Custard

I used the curl enhancing custard for the first time last week. It made my curls pop w/o a cast and no flakes. It is quite impressive. I had been using another brand’s curl custard but always had to mix a oil with it to keep it from drying my hair. My hair for the first time is still moist after 5 days and has some curls. I am very happy with the results. My type 4 hair was looking for a great custard and NOW has one. Thank you so much for this product. I used your leave in under the custard and the two performed a perfect marriage.

N
Nora B.
Moisturizing

Great product. My hair was moisturized for days.

C
CHASSIDY J.
Great

Great

S
Santosha P.
The Curl Custard works great!

I love this product. It works well to define my curls and does not dry my hair out.

k
kasharrol s.
I have used this product

I have used this product for over five years...love it!

J
Jackie C.
My favorite

This curl custard is the best product for my curls! I barely touch my hair with it and it just melts right in and instantly curls my 3B hair. This is a keeper

A
Angela S.
Its the Best!

I have been using this product for the last 5 years and nothing beats it!

J
Jennifer W.
OMG!!!! LOVE IT!!!!!

OMG!!!! LOVE IT!!!!!

M
Mylene M.
Fabuloso!!

Deja el cabello con brillo y la definición es duradera. Además tiene un rico olor a dulce. Me encantó!!!

K
Kenesha H.
The VERY BEST Wash n Go Styler

I've been natural for 5 years now and have tried too many custards, gels and what nots...Shea Moisture, Eco Styler, Ouidad, Deva Curl, Aunt Jackie's, Curlmixx, you name it I've probably tried it. Obia is the best hands down!!! These best wash & gos! It easily absorbs, MOISTURIZES, holds up through gym days, gives shine, and doesn't flake. Shipping is always fast (there's a bonus item usually included with my order too)! I LOVE THIS COMPANY AND IT'S PRODUCTS. If you haven't tried it you're missing out!

T
Tiffany W.
amazed by how my hair

amazed by how my hair looks

D
Deborah K.
Performs well and I am

Performs well and I am satisfied

K
Karen L.
Great

Great

T
Tracy

The best curling custard

D
Diane

Love this custard. Curls are moisturized and soft.

C
Claron S.
Loving how this custard keeps

Loving how this custard keeps my curls in tact and soft!

J
Janquin B.
Good stuff!

I really liked this enhancing cream. It made my coils soft and bouncy. Will purchase again!

F
Felicia R.
Sooooo good! :)

I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.

F
Felicia R.
Sooooo good! :)

I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.

T
Tishonna D.
Love love love

Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair

T
Tishonna D.
Love love love

Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair

M
Meg
Possible holy freaking grail

Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.

M
Meg
Possible holy freaking grail

Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.

E
Elysia-ari B.
Totally Recommend for 4B hair!

Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.

It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.

E
Elysia-ari B.
Totally Recommend for 4B hair!

Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.

It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.

A
Anisa R.
Shine. Definition. Moisture.

This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.

A
Anisa R.
Shine. Definition. Moisture.

This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.

T
TW
The best!!

I use this for wash n gos as well as twist outs. It’s very moisturizing...it works well with the heavy cream as well as the twisting butter. This is my favorite line.

  • 5 stars: 97 (88%)
  • 4 stars: 9 (8%)
  • 3 stars: 2 (2%)
  • 2 stars: 0 (0%)
  • 1 star: 2 (2%)
L
Lisa

Very smooth, fresh scent, and non greasy, it's also thick.

S
Sandra P.
I love this custard.

Very light and creamy texture. Smells really good. Made my hair natural hair soft.

A
Ashley M.
Amazing and hydrating

Amazing and hydrating

D
Daniel

Order never arrived! They don't respond to emails. There's no customer service phone #. Beware! They ripped me off for $22 and now I have to have my cc company dispute the transaction. Horrible experience!

J
Judy M.
Great Product

I've been natural since 2011, I finally find products that work well on my hair. The best curling custard, it defines your hair and keeps it moist.

J
Jane S.
Curl Enhancing Custard

I used the curl enhancing custard for the first time last week. It made my curls pop w/o a cast and no flakes. It is quite impressive. I had been using another brand’s curl custard but always had to mix a oil with it to keep it from drying my hair. My hair for the first time is still moist after 5 days and has some curls. I am very happy with the results. My type 4 hair was looking for a great custard and NOW has one. Thank you so much for this product. I used your leave in under the custard and the two performed a perfect marriage.

N
Nora B.
Moisturizing

Great product. My hair was moisturized for days.

C
CHASSIDY J.
Great

Great

S
Santosha P.
The Curl Custard works great!

I love this product. It works well to define my curls and does not dry my hair out.

k
kasharrol s.
I have used this product

I have used this product for over five years...love it!

J
Jackie C.
My favorite

This curl custard is the best product for my curls! I barely touch my hair with it and it just melts right in and instantly curls my 3B hair. This is a keeper

A
Angela S.
Its the Best!

I have been using this product for the last 5 years and nothing beats it!

J
Jennifer W.
OMG!!!! LOVE IT!!!!!

OMG!!!! LOVE IT!!!!!

M
Mylene M.
Fabuloso!!

Deja el cabello con brillo y la definición es duradera. Además tiene un rico olor a dulce. Me encantó!!!

K
Kenesha H.
The VERY BEST Wash n Go Styler

I've been natural for 5 years now and have tried too many custards, gels and what nots...Shea Moisture, Eco Styler, Ouidad, Deva Curl, Aunt Jackie's, Curlmixx, you name it I've probably tried it. Obia is the best hands down!!! These best wash & gos! It easily absorbs, MOISTURIZES, holds up through gym days, gives shine, and doesn't flake. Shipping is always fast (there's a bonus item usually included with my order too)! I LOVE THIS COMPANY AND IT'S PRODUCTS. If you haven't tried it you're missing out!

T
Tiffany W.
amazed by how my hair

amazed by how my hair looks

D
Deborah K.
Performs well and I am

Performs well and I am satisfied

K
Karen L.
Great

Great

T
Tracy

The best curling custard

D
Diane

Love this custard. Curls are moisturized and soft.

C
Claron S.
Loving how this custard keeps

Loving how this custard keeps my curls in tact and soft!

J
Janquin B.
Good stuff!

I really liked this enhancing cream. It made my coils soft and bouncy. Will purchase again!

F
Felicia R.
Sooooo good! :)

I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.

F
Felicia R.
Sooooo good! :)

I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.

T
Tishonna D.
Love love love

Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair

T
Tishonna D.
Love love love

Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair

M
Meg
Possible holy freaking grail

Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.

M
Meg
Possible holy freaking grail

Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.

E
Elysia-ari B.
Totally Recommend for 4B hair!

Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.

It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.

E
Elysia-ari B.
Totally Recommend for 4B hair!

Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.

It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.

A
Anisa R.
Shine. Definition. Moisture.

This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.

A
Anisa R.
Shine. Definition. Moisture.

This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.

T
TW
The best!!

I use this for wash n gos as well as twist outs. It’s very moisturizing...it works well with the heavy cream as well as the twisting butter. This is my favorite line.

  • 5 stars: 97 (88%)
  • 4 stars: 9 (8%)
  • 3 stars: 2 (2%)
  • 2 stars: 0 (0%)
  • 1 star: 2 (2%)
L
Lisa

Very smooth, fresh scent, and non greasy, it's also thick.

S
Sandra P.
I love this custard.

Very light and creamy texture. Smells really good. Made my hair natural hair soft.

A
Ashley M.
Amazing and hydrating

Amazing and hydrating

D
Daniel

Order never arrived! They don't respond to emails. There's no customer service phone #. Beware! They ripped me off for $22 and now I have to have my cc company dispute the transaction. Horrible experience!

J
Judy M.
Great Product

I've been natural since 2011, I finally find products that work well on my hair. The best curling custard, it defines your hair and keeps it moist.

J
Jane S.
Curl Enhancing Custard

I used the curl enhancing custard for the first time last week. It made my curls pop w/o a cast and no flakes. It is quite impressive. I had been using another brand’s curl custard but always had to mix a oil with it to keep it from drying my hair. My hair for the first time is still moist after 5 days and has some curls. I am very happy with the results. My type 4 hair was looking for a great custard and NOW has one. Thank you so much for this product. I used your leave in under the custard and the two performed a perfect marriage.

N
Nora B.
Moisturizing

Great product. My hair was moisturized for days.

C
CHASSIDY J.
Great

Great

S
Santosha P.
The Curl Custard works great!

I love this product. It works well to define my curls and does not dry my hair out.

k
kasharrol s.
I have used this product

I have used this product for over five years...love it!

J
Jackie C.
My favorite

This curl custard is the best product for my curls! I barely touch my hair with it and it just melts right in and instantly curls my 3B hair. This is a keeper

A
Angela S.
Its the Best!

I have been using this product for the last 5 years and nothing beats it!

J
Jennifer W.
OMG!!!! LOVE IT!!!!!

OMG!!!! LOVE IT!!!!!

M
Mylene M.
Fabuloso!!

Deja el cabello con brillo y la definición es duradera. Además tiene un rico olor a dulce. Me encantó!!!

K
Kenesha H.
The VERY BEST Wash n Go Styler

I've been natural for 5 years now and have tried too many custards, gels and what nots...Shea Moisture, Eco Styler, Ouidad, Deva Curl, Aunt Jackie's, Curlmixx, you name it I've probably tried it. Obia is the best hands down!!! These best wash & gos! It easily absorbs, MOISTURIZES, holds up through gym days, gives shine, and doesn't flake. Shipping is always fast (there's a bonus item usually included with my order too)! I LOVE THIS COMPANY AND IT'S PRODUCTS. If you haven't tried it you're missing out!

T
Tiffany W.
amazed by how my hair

amazed by how my hair looks

D
Deborah K.
Performs well and I am

Performs well and I am satisfied

K
Karen L.
Great

Great

T
Tracy

The best curling custard

D
Diane

Love this custard. Curls are moisturized and soft.

C
Claron S.
Loving how this custard keeps

Loving how this custard keeps my curls in tact and soft!

J
Janquin B.
Good stuff!

I really liked this enhancing cream. It made my coils soft and bouncy. Will purchase again!

F
Felicia R.
Sooooo good! :)

I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.

F
Felicia R.
Sooooo good! :)

I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.

T
Tishonna D.
Love love love

Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair

T
Tishonna D.
Love love love

Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair

M
Meg
Possible holy freaking grail

Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.

M
Meg
Possible holy freaking grail

Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.

E
Elysia-ari B.
Totally Recommend for 4B hair!

Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.

It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.

E
Elysia-ari B.
Totally Recommend for 4B hair!

Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.

It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.

A
Anisa R.
Shine. Definition. Moisture.

This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.

A
Anisa R.
Shine. Definition. Moisture.

This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.

T
TW
The best!!

I use this for wash n gos as well as twist outs. It’s very moisturizing...it works well with the heavy cream as well as the twisting butter. This is my favorite line.