Formulated the OBIA way
pH-balanced, on purpose
Hair sits naturally around pH 4.5–5.5 — the range where the cuticle lies flat. Every water-based OBIA formula is set in that range, so moisture absorbs into the strand instead of sitting on top.
Ingredients that earn their spot
Babassu, Shea, Argan, Neem — chosen for what they do, named right on the label. Sulfate-free cleansing that lifts buildup without stripping; conditioners that restore elasticity, with protein-free options for protein-sensitive hair.
FREE U.S. shipping at $50
Standard shipping is a $7 flat rate below that — we'd rather tell you here than surprise you at checkout. Afterpay available on every order.
- 5 stars: 97 (88%)
- 4 stars: 9 (8%)
- 3 stars: 2 (2%)
- 2 stars: 0 (0%)
- 1 star: 2 (2%)
Very smooth, fresh scent, and non greasy, it's also thick.
Very light and creamy texture. Smells really good. Made my hair natural hair soft.
Amazing and hydrating
Order never arrived! They don't respond to emails. There's no customer service phone #. Beware! They ripped me off for $22 and now I have to have my cc company dispute the transaction. Horrible experience!
I've been natural since 2011, I finally find products that work well on my hair. The best curling custard, it defines your hair and keeps it moist.
I used the curl enhancing custard for the first time last week. It made my curls pop w/o a cast and no flakes. It is quite impressive. I had been using another brand’s curl custard but always had to mix a oil with it to keep it from drying my hair. My hair for the first time is still moist after 5 days and has some curls. I am very happy with the results. My type 4 hair was looking for a great custard and NOW has one. Thank you so much for this product. I used your leave in under the custard and the two performed a perfect marriage.
Great product. My hair was moisturized for days.
Great
I love this product. It works well to define my curls and does not dry my hair out.
I have used this product for over five years...love it!
This curl custard is the best product for my curls! I barely touch my hair with it and it just melts right in and instantly curls my 3B hair. This is a keeper
I have been using this product for the last 5 years and nothing beats it!
OMG!!!! LOVE IT!!!!!
Deja el cabello con brillo y la definición es duradera. Además tiene un rico olor a dulce. Me encantó!!!
I've been natural for 5 years now and have tried too many custards, gels and what nots...Shea Moisture, Eco Styler, Ouidad, Deva Curl, Aunt Jackie's, Curlmixx, you name it I've probably tried it. Obia is the best hands down!!! These best wash & gos! It easily absorbs, MOISTURIZES, holds up through gym days, gives shine, and doesn't flake. Shipping is always fast (there's a bonus item usually included with my order too)! I LOVE THIS COMPANY AND IT'S PRODUCTS. If you haven't tried it you're missing out!
amazed by how my hair looks
Performs well and I am satisfied
Great
The best curling custard
Love this custard. Curls are moisturized and soft.
Loving how this custard keeps my curls in tact and soft!
I really liked this enhancing cream. It made my coils soft and bouncy. Will purchase again!
I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.
I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.
Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair
Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair
Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.
Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.
Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.
It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.
Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.
It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.
This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.
This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.
I use this for wash n gos as well as twist outs. It’s very moisturizing...it works well with the heavy cream as well as the twisting butter. This is my favorite line.
Curl questions, answered
No — the formula is alcohol-free, so you get definition without the cast or crunch. The finish is soft, defined coils with shine.
On damp or wet hair, smooth a generous amount between your palms and rake or shingle it through small sections. Then air-dry, diffuse, or set it in the style you want.
Yes — Hydrolyzed Wheat Protein is one of its hero ingredients, alongside Argan, Olive, and Grape Seed oils. Worth knowing if you're protein-sensitive.
Finger coils, twist-outs, and laid edges. For polished edges, apply a small amount and tie it down with a silk scarf for several minutes.
The Custard is the styler — it sets and defines. Curl Moisture Cream is the leave-in moisturizer. Layer the Cream first, then the Custard on top, for a sleek wash-and-go.
Three steps: cleanse, deep condition, style. A sulfate-free cleanser lifts buildup without stripping the oils your curls need, a deep conditioner restores moisture and elasticity, and styling on soaking-wet hair locks that moisture in. Start there, then add a leave-in or refresher spray as your hair asks for it.
Subscribe & Save is available on our single products. Choose "Subscribe & Save 15%" above the Add to Cart button and your product ships automatically every month, with 15% off every delivery. Skip a delivery or cancel anytime from your account, no phone calls required. Free U.S. shipping still kicks in at $50+.
Yes — every formula is plant-based and cruelty-free. We name each hero ingredient (Babassu, Shea, Argan, Neem) right on the label so you know exactly what's doing the work.
Hair is naturally around pH 4.5–5.5 — the range where the cuticle lies flat. Our water-based formulas (conditioners, leave-ins, stylers and sprays) are made in that range, so moisture absorbs into the strand instead of sitting on top, which means softer curls that hold their pattern with less frizz. Oils have no pH at all, because pH only exists in water.
U.S. orders of $50+ ship FREE; below that, standard shipping is a $7 flat rate. All sales are final — but if your order arrives damaged, email info@obianaturals.com within 5 business days and we'll make it right.
Recently viewed
- 5 stars: 97 (88%)
- 4 stars: 9 (8%)
- 3 stars: 2 (2%)
- 2 stars: 0 (0%)
- 1 star: 2 (2%)
Very smooth, fresh scent, and non greasy, it's also thick.
Very light and creamy texture. Smells really good. Made my hair natural hair soft.
Amazing and hydrating
Order never arrived! They don't respond to emails. There's no customer service phone #. Beware! They ripped me off for $22 and now I have to have my cc company dispute the transaction. Horrible experience!
I've been natural since 2011, I finally find products that work well on my hair. The best curling custard, it defines your hair and keeps it moist.
I used the curl enhancing custard for the first time last week. It made my curls pop w/o a cast and no flakes. It is quite impressive. I had been using another brand’s curl custard but always had to mix a oil with it to keep it from drying my hair. My hair for the first time is still moist after 5 days and has some curls. I am very happy with the results. My type 4 hair was looking for a great custard and NOW has one. Thank you so much for this product. I used your leave in under the custard and the two performed a perfect marriage.
Great product. My hair was moisturized for days.
Great
I love this product. It works well to define my curls and does not dry my hair out.
I have used this product for over five years...love it!
This curl custard is the best product for my curls! I barely touch my hair with it and it just melts right in and instantly curls my 3B hair. This is a keeper
I have been using this product for the last 5 years and nothing beats it!
OMG!!!! LOVE IT!!!!!
Deja el cabello con brillo y la definición es duradera. Además tiene un rico olor a dulce. Me encantó!!!
I've been natural for 5 years now and have tried too many custards, gels and what nots...Shea Moisture, Eco Styler, Ouidad, Deva Curl, Aunt Jackie's, Curlmixx, you name it I've probably tried it. Obia is the best hands down!!! These best wash & gos! It easily absorbs, MOISTURIZES, holds up through gym days, gives shine, and doesn't flake. Shipping is always fast (there's a bonus item usually included with my order too)! I LOVE THIS COMPANY AND IT'S PRODUCTS. If you haven't tried it you're missing out!
amazed by how my hair looks
Performs well and I am satisfied
Great
The best curling custard
Love this custard. Curls are moisturized and soft.
Loving how this custard keeps my curls in tact and soft!
I really liked this enhancing cream. It made my coils soft and bouncy. Will purchase again!
I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.
I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.
Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair
Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair
Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.
Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.
Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.
It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.
Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.
It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.
This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.
This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.
I use this for wash n gos as well as twist outs. It’s very moisturizing...it works well with the heavy cream as well as the twisting butter. This is my favorite line.
- 5 stars: 97 (88%)
- 4 stars: 9 (8%)
- 3 stars: 2 (2%)
- 2 stars: 0 (0%)
- 1 star: 2 (2%)
Very smooth, fresh scent, and non greasy, it's also thick.
Very light and creamy texture. Smells really good. Made my hair natural hair soft.
Amazing and hydrating
Order never arrived! They don't respond to emails. There's no customer service phone #. Beware! They ripped me off for $22 and now I have to have my cc company dispute the transaction. Horrible experience!
I've been natural since 2011, I finally find products that work well on my hair. The best curling custard, it defines your hair and keeps it moist.
I used the curl enhancing custard for the first time last week. It made my curls pop w/o a cast and no flakes. It is quite impressive. I had been using another brand’s curl custard but always had to mix a oil with it to keep it from drying my hair. My hair for the first time is still moist after 5 days and has some curls. I am very happy with the results. My type 4 hair was looking for a great custard and NOW has one. Thank you so much for this product. I used your leave in under the custard and the two performed a perfect marriage.
Great product. My hair was moisturized for days.
Great
I love this product. It works well to define my curls and does not dry my hair out.
I have used this product for over five years...love it!
This curl custard is the best product for my curls! I barely touch my hair with it and it just melts right in and instantly curls my 3B hair. This is a keeper
I have been using this product for the last 5 years and nothing beats it!
OMG!!!! LOVE IT!!!!!
Deja el cabello con brillo y la definición es duradera. Además tiene un rico olor a dulce. Me encantó!!!
I've been natural for 5 years now and have tried too many custards, gels and what nots...Shea Moisture, Eco Styler, Ouidad, Deva Curl, Aunt Jackie's, Curlmixx, you name it I've probably tried it. Obia is the best hands down!!! These best wash & gos! It easily absorbs, MOISTURIZES, holds up through gym days, gives shine, and doesn't flake. Shipping is always fast (there's a bonus item usually included with my order too)! I LOVE THIS COMPANY AND IT'S PRODUCTS. If you haven't tried it you're missing out!
amazed by how my hair looks
Performs well and I am satisfied
Great
The best curling custard
Love this custard. Curls are moisturized and soft.
Loving how this custard keeps my curls in tact and soft!
I really liked this enhancing cream. It made my coils soft and bouncy. Will purchase again!
I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.
I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.
Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair
Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair
Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.
Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.
Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.
It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.
Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.
It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.
This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.
This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.
I use this for wash n gos as well as twist outs. It’s very moisturizing...it works well with the heavy cream as well as the twisting butter. This is my favorite line.
- 5 stars: 97 (88%)
- 4 stars: 9 (8%)
- 3 stars: 2 (2%)
- 2 stars: 0 (0%)
- 1 star: 2 (2%)
Very smooth, fresh scent, and non greasy, it's also thick.
Very light and creamy texture. Smells really good. Made my hair natural hair soft.
Amazing and hydrating
Order never arrived! They don't respond to emails. There's no customer service phone #. Beware! They ripped me off for $22 and now I have to have my cc company dispute the transaction. Horrible experience!
I've been natural since 2011, I finally find products that work well on my hair. The best curling custard, it defines your hair and keeps it moist.
I used the curl enhancing custard for the first time last week. It made my curls pop w/o a cast and no flakes. It is quite impressive. I had been using another brand’s curl custard but always had to mix a oil with it to keep it from drying my hair. My hair for the first time is still moist after 5 days and has some curls. I am very happy with the results. My type 4 hair was looking for a great custard and NOW has one. Thank you so much for this product. I used your leave in under the custard and the two performed a perfect marriage.
Great product. My hair was moisturized for days.
Great
I love this product. It works well to define my curls and does not dry my hair out.
I have used this product for over five years...love it!
This curl custard is the best product for my curls! I barely touch my hair with it and it just melts right in and instantly curls my 3B hair. This is a keeper
I have been using this product for the last 5 years and nothing beats it!
OMG!!!! LOVE IT!!!!!
Deja el cabello con brillo y la definición es duradera. Además tiene un rico olor a dulce. Me encantó!!!
I've been natural for 5 years now and have tried too many custards, gels and what nots...Shea Moisture, Eco Styler, Ouidad, Deva Curl, Aunt Jackie's, Curlmixx, you name it I've probably tried it. Obia is the best hands down!!! These best wash & gos! It easily absorbs, MOISTURIZES, holds up through gym days, gives shine, and doesn't flake. Shipping is always fast (there's a bonus item usually included with my order too)! I LOVE THIS COMPANY AND IT'S PRODUCTS. If you haven't tried it you're missing out!
amazed by how my hair looks
Performs well and I am satisfied
Great
The best curling custard
Love this custard. Curls are moisturized and soft.
Loving how this custard keeps my curls in tact and soft!
I really liked this enhancing cream. It made my coils soft and bouncy. Will purchase again!
I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.
I stumbled across a video on YouTube and decided to give it a try. I’m glad I did! It defined my type 4 hair so good. I will be more buying for Christmas gifts.
Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair
Best styler ever and can be used for a number hairstyle you can think off twist outs, braid outs, wash and gos, and Bantu knots your edges and sleek styles love it for my low density high porosity type 4 hair
Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.
Just got this today had to try it out immediately. Wasn't try to expect to much. As I hate being disappointed. I have high porosity hair and was looking for new styler with protein. This stuff clumped my hair nicely. Definitely moisturizing - for my hair- so a nice balance. Looked like a cream felt like a custardy gelish. Consistently is thick. I got a little heavy handed and was afraid i overdid it but turned out perfect. Smell was somewhat floralish but not overpowering. Just wish there was a bigger size. No frizz but humidity wasnt hogh today so we'll see. Wish you guys carried a cowash.
Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.
It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.
Love it! It defines my curls like nothing else without any flakes, frizz, or residue. Made detangling a BREEZE on my 4B hair.
It’s intended to be a gel, but it was so hydrating I thought it was a moisturizing cream. Only downside was shrinkage.
This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.
This styler is the truth. I use it for my wash and goes, my twistouts, and to pull my hair into buns. This is no small feat given the thickness and coiliness of my hair. It not only defines my hair but also delivers shine and moisture. Not to mention amazing hold. I love the smell, and I hope they start selling it in a larger size... maybe even with a pump.
I use this for wash n gos as well as twist outs. It’s very moisturizing...it works well with the heavy cream as well as the twisting butter. This is my favorite line.
